Fed up waiting for the phone to ring from the couple of architects that send you jobs to quote on?
Is it worth the time involved approaching other architects for work when you know they already have a good relationship with another builder…
The chances of winning those jobs are slim to zero...
However if don’t start getting some more work in soon, you’ll end up only winning the jobs with a client looking for the cheapest price…
Wouldn't it be nice to receive a consistent flow of jobs being sent through from your network of architects who are all raving fans of your building company?
You could win a lot more of the jobs you quoted without even being the lowest price in the tender.
The power of relationships is huge! So it stands to reason that if you could expand your network of architects you’d get more work referred to you.
Especially when you consider that 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision. (Source: Ogilvy/Google/TNS)
But as a builder you already knew that! You already know submitting a price to a potential client that has a relationship with an architect means it’s not all about the price alone. An architect's recommendation carries a lot of weight… Which is why you need to build relationships not just networks.
Because if you don’t, you’ll end end like a lot of residential home builders who are simply being used as a free price-checking service rather than being the recommended builder of choice.
Of course, there are consumers out there who do not understand the industry and are solely focused on finding the building company with the lowest quote.
These types of clients will always go for the cheapest price in the tender regardless of any advice given by the architect.
These clients are generally ‘problem clients’ and should be avoided at all costs!
When things are quiet, and you’re desperate for cash-flow, it can be tempting to ‘buy’ a job and take on one of these clients.
However, it rarely ends well! In most cases the builder would have been financially better off spending a few months relaxing on a beach rather than taking on one of these jobs!
However, if you are one of the builders that has already built a relationship with the architect, there is no need for you to worry about dropping your price to be the lowest in the tender. The architect that understands value will attempt to guide their clients towards the best decision rather than simply the lowest price. The best way to build a network of architects that you have a relationship with is to treat each one as an individual.
Start by compiling a short list of architects that you’d like to work with, include all relevant contact information such as name, phone number, email and website. An admin assistant can put this together for you relatively quickly.
Once you have the list, you’ll need to connect with them via multiple touch points. Email, Facebook, LinkedIn, website and phone. When you connect via multiple touch points you will significantly increase your chances of getting past the ‘gatekeeper’.
Your emails are fundamental to this strategy as they will provide the framework that outlines why the architect needs to be including you in their tenders.After all, you’re certainly not ‘just another builder’ are you?
So what you write in your emails is crucial to the success of this strategy… Because when you approach architects with the right strategy, you will get more jobs to quote on…
So that’s why we created the ‘Architect Referral Email Templates’ for builders.
You can enjoy all the benefits of using templates created by a professional copywriter without paying $500 per email plus you can create your own network of architects that will recommend you as their preferred builder.
You’ll benefit from having a consistent flow of jobs being sent through to you from architects and become the trusted expert that architects WANT their clients to choose.
Using these templates will allow you to avoid being the builder that is used by architects as a price check...
Everything you need is included in these templates so you can win more jobs without being the lowest price in the tender.Click on the link below to learn more about the Architect Referral Email Templates for builders.