Do you feel awkward chasing up every lead and leaving voicemail messages, day after day?
Do you think that constantly calling someone who's made an enquiry makes you appear desperate?
It's important to realise that the real problem with this approach is that you're putting the prospect firmly in control of the negotiation, before it’s even started.
There must be another way...
Wouldn't it be better to be on the receiving end of calls from people who are eager to take the next step with you as their builder? This would allow you to remain firmly in control of the sales process - right from the start - and avoid putting you in that awkward position where the prospect is calling the shots, right from the very beginning.
The key is to be able to communicate with your leads, even when you can’t get them on the phone. This way, you can progress them to the next step automatically... and still remain in control of YOUR sales process.
If a prospect is not following your process for selling, then it means they're following their own process for buying... and that spells trouble!
Email is the key!
It may surprise you to know that a staggering 77% of consumers actually prefer to receive permission-based messages from companies via email than from any other communication channel including direct mail, text, social media or even the phone (source: Wordstream).
While most builders are still wasting their time pestering every new lead with phone calls and text messages, the smart builders are communicating effectively by using the communication channel consumers actually prefer - email!
Let go of old misconceptions...
The big lie that builders have been told is that 'if you continue sending emails to a prospect, you will annoy them and they will unsubscribe'. Where this myth came from, no one knows. It possibly originates from the early days of the internet, when email communication was often dominated by ‘spammers.’
However, times have changed. This is due to a combination of tighter government legislation and more sophisticated technology being used by email providers. Thankfully, unwanted 'junk mail' is now a thing of the past.
In fact, right now, email is THE single most cost effective marketing channel for residential home builders, bar none.
So if you're not using email as part of your follow up strategy, then you're not only losing potential sales, you're also disappointing all those consumers that opted-in for more information and are waiting to hear from you.
Of course, there will always be some consumers who change their mind about building a new home; in which case, they will unsubscribe from your emails.
So what? It’s not a big deal. In fact, it’s a good thing. You only want to be communicating with the consumers that are interested in building, so having some people unsubscribe IS a good thing!
Emailing made easy!
The biggest challenge builders face is that they don’t know what to say in an email. Learning what to say is key, if you are going to take advantage of the opportunities that lie ahead of you.
It’s important to engage your prospects and encourage them to take action. However, this is not an easy thing to do (unless you're an experienced copywriter, of course). That is why we've contracted a professional copywriter with construction industry experience to produce a set of email templates that can easily be used by residential home builders to build a rapport with their new prospects.
These are called ‘Email Templates That Progress Your Leads’. When you send these emails to your prospects, we are certain they will be calling YOU to take the next step.
A brighter future...
You’ll become an industry authority, rather than ‘just another builder’ who's expected to quote every job for free. Through education, you’ll transform your leads into your ideal clients and avoid ‘quoting and hoping’ (which means you’ll be dealing with educated prospects that understand value and avoid the time-wasters who are only looking for the cheapest price).
Imagine winning more of the jobs you quote on and avoid even having to price jobs for prospects who are unable of comparing and understanding two different quotes.
You'll only build for clients that value your expertise - while avoiding the frustration of dealing with 'problem clients' - by managing your sales process correctly, right from the very beginning.
Everything you need is included in these email templates for builders, so you can progress your leads to the next stage, without 'pestering' them on the phone.